It all started with an idea to make a towel just as beautiful as it is useful... After much research and debate, we concluded this could be accomplished by using microsuede instead of traditional cotton. This ultra light, soft fabric is absorbant, quick-drying and compact making it suitable for any sport or leisure use. Your skin and hair will benefit from the comfort, while its size makes it easy to pack into your purse or bag. Because of this towel’s smooth surface, sand easily dusts away whether wet or dry.

After a successful year and many great feedbacks, we understood that people love cotton towels as much as microsuede. In 2019, we launched our Pop Art Collection with both microfiber velour on top and terry cotton on the bottom.